About
Right Path specializes in maximizing Direct-To-Consumer opportunities.
Products & Services Include:
- Health & Fitness
- Medical Device
- Pain Relief
- Sports Medicine and Orthopedics
- Outdoor Products
- Beauty Products
- Nutritional Supplements
- Natural Products
By reviewing your business holistically, we are able to identify the biggest opportunities for your short- and long-term revenue growth and profitability. From there, we can cultivate a strategy and recommend the appropriate tactics to ensure your business is on track to 10x growth over a specific duration of time.
President
Jason Zinn
With over 25 years of marketing health products directly to consumers, Jason understands how to find customers that need your product and position it so the customer goes from not even knowing about it to wanting it…now! His innate ability to understand what consumers want is key to ensuring they keep coming back for more.
As the Founder of The FeelGood Catalog, Jason spent the 1990’s sourcing and marketing hundreds of health, beauty, and pain relief products via direct mail, direct response, and online as early as 1996. Jason started the business with $5,000 and grew it to $13 million in annual sales. By 1999, the company was mailing a million catalogs a month. The FeelGood Catalog was ranked #68 and #49 on the Inc. 500 in 1999 and 2000, respectively.
With an eye on the future, Jason shifted from print catalogs into e-Commerce and successfully started www.BetterBraces.com, which became the largest and most visible sports bracing e-retailers. After building substantial revenue and targeted traffic, the company was acquired in 2011 by DJO Global, a Blackstone Group company. Jason went on to run e-Commerce for all DJO Global’s consumer brands, and he continued to achieve over 25% YOY growth each year.
Jason’s biggest strength is identifying a marketing opportunity and putting the right people and plan in place to ensure its success. He has a great eye for products with potential, and his many years of marketing of thousands of health and wellness products to consumers give him an edge over the competition.
Specialties
- Maximizing revenue opportunities.
- Creative business concepts and product marketing executed via digital marketing, e-Commerce, SEO, paid search, email marketing, social media, direct response and direct mail.
- Building teams and finding talent to execute on marketing tactics.
